AdClub Little Rock, the central Arkansas chapter of the American Advertising Federation, honored eight different companies from across the state for the most outstanding creative advertising work of the previous year.
Top awards were given to:
Best of Show—Cranford Co. for “Twitter Social Events Campaign”
Best of Print—Cranford Co. for CARE, “Paws on the Runway”
Best of Public Service—Cranford Co. for “Heifer Integrated Campaign”
Best of Web—Few for “Made by Few” MadeByFew.com
Best of Design—Slate Creative for "RocketMail Logo"
One hundred seventeen awards were given out in total at the show. There were 22 gold awards with 20 being given to Cranford Co., one to Few, and one to Slate Creative. Cranford Co. won 85 awards in all, the Sells Agency won nine, UAMS won six, Tyson Foods won five, Arkansas Children’s Hospital won four, Few and Slate Creative won three each, and DSG Consulting took home two awards.
The American Advertising Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. It is the only competition that includes three rigorous levels of judging.
“The ADDYs are a great way for advertising agencies to test their creative skills and see their work up against the best of the best, not just locally, but regionally and nationally,” said Ross Cranford, AdClub Little Rock President. All of the gold and silver awards from Little Rock have been sent to Fort Worth, Texas to compete in the 10th District ADDY Awards, up against the best agencies from Texas, Oklahoma, Arkansas, and Louisiana. Winners from there will proceed to the National ADDYs to be awarded in New Orleans, Louisiana this year. “Of note this year was the large number of digital and social entries, including the Best of Show for Twitter,” said AdClub Treasurer Ramanda Cody, “It really shows the direction our industry is moving.”
Also announced at the ADDYs were new membership rates, including the individual rate of $150, and scalable group rates for agencies starting at $325. “Our goal is to get as many people as possible active and involved in the AdClub,” said Sandra McGrew, AdClub Vice President and director of membership. “We are planning numerous exciting, informative, and educational programs for 2017—starting with the CoreConnect Conference on April 27th.”
Judges for the awards traveled to Little Rock from Washington, DC; Kansas City, Missouri; and Memphis, Tennessee.